Technical Services

Adobe Real-Time Customer Data Platform (CDP)

Adobe Real-Time CDP collects B2C and B2B data from across systems and unifies it into real-time profiles - ready for activation across any channel. The platform helps teams to aggregate data stored amongst different systems – while using the disparate data sources to assemble real-time, actionable profiles.

Several platform capabilities include:

One-To-One Experiences

Create real-time B2B and B2C profiles with instant activation and personalization for every customer.

AI Enhancements

Initiate AI-generated audience creation and activation.

Generative Playbooks

Receive enhanced use-case templates derived from past campaign performances and profile preferences.

Full-Funnel Marketing

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C\T’s Adobe Real-Time CDP Implementations By Industry

  • Professional Services

Prevalent Business Applications

  • Sales & Marketing
  • Customer Experience
  • IT Productivity
  • Data Analysis
  • Product Development

C\T’s + Adobe Platform Offerings

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