Comparing Adobe Analytics and Google Analytics 4
Weighing the merits of two leading analytics platforms for enterprise applications.
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Adobe Real-Time Customer Data Platform (CDP)
Adobe Real-Time CDP collects B2C and B2B data from across systems and unifies it into real-time profiles - ready for activation across any channel. The platform helps teams to aggregate data stored amongst different systems – while using the disparate data sources to assemble real-time, actionable profiles.
Several platform capabilities include:
One-To-One Experiences
Create real-time B2B and B2C profiles with instant activation and personalization for every customer.
AI Enhancements
Initiate AI-generated audience creation and activation.
Generative Playbooks
Receive enhanced use-case templates derived from past campaign performances and profile preferences.
Full-Funnel Marketing
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C\T’s Adobe Real-Time CDP Implementations By Industry
- Professional Services
Prevalent Business Applications
- Sales & Marketing
- Customer Experience
- IT Productivity
- Data Analysis
- Product Development
C\T’s + Adobe Platform Offerings
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