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Semi-regular insights, observations and understandings

Compasso UOL expands its portfolio by acquiring Content Thread
October 12th 2021 / News

Compasso UOL expands its portfolio by acquiring Content Thread →

Chris McIlvoy and I are excited to share that Content Thread is starting a new chapter as a part of the Compasso UOL family.

Let's stop calling it SEO
September 10th 2021 / Optimization

Let's stop calling it SEO →

At Content Thread we are frequently asked, "Will our site experience be SEO-friendly?". Our response is generally to turn this question into "Yes, we ensure your site will be GO-friendly". Google-Optimized.

Different Ways to Implement Adobe Target
August 17th 2021 / Implementation

Different Ways to Implement Adobe Target →

Some of our insights on the different approaches for implementing Adobe Target.

Decoupling Analytics Code
January 22nd 2021 / Analytics

Decoupling Analytics Code →

When a website is in continuous flux - how do you keep your analytics tracking from breaking?

Don’t Make an Opera, When a Sonata Will Do
November 18th 2020 / Strategy

Don’t Make an Opera, When a Sonata Will Do →

We can leverage contained interactive techniques to help drive a more useful and meaningful web experience while retaining all the impact of full blown web applications.

The Power of Digital Marketing Agility
October 20th 2020 / Strategy

The Power of Digital Marketing Agility →

My assertion: a marketing team operates at its very best when the power of agility is built into its market-facing practices, internal team processes, partnership collaborations, and content management systems.

Weaving Analytics into Digital Business Plans
October 6th 2020 / Strategy

Weaving Analytics into Digital Business Plans →

Web analytics, like motorcycle gauges, are often overlooked but extremely powerful crystallizers when the task at hand involves confirming you’re on the right track, sounding the alarms when something is amiss, and safely reaching your destination.

Knowledge Management as Organizational Consciousness
August 4th 2020 / Strategy

Knowledge Management as Organizational Consciousness →

Knowledge Management Systems - a workhorse supporting organizational consciousness, encouraging the next good idea, and creating a culture of continuous learning.

Another Article on Working Remotely
August 3rd 2020 / Strategy

Another Article on Working Remotely →

It has been five months since we left our physical office space and I have been reflecting on how “best practices” for remote working have evolved and will continue to do so in the weeks and months to come.

The Meaning in Feeling
August 1st 2020 / Design, UX/UI

The Meaning in Feeling →

More so than ever, in a commodified landscape of web and application design, it’s critical not only to find balance between functionality and form, but also the astute element of ‘Feeling.’