In web development, particularly front-end development, there are many forks in the road to navigate as concepts are created and implemented. Are we providing a single-page-app (SPA) experience with a defined application flow? Or does the content demand an open-ended platform for building document-type pages with any number of content pieces? If the goal is to drive a type of conversion, what best aids that goal? Do we need fast and direct access to a form because the user is already motivated? Or are the reasons a user visits more complex and varied, requiring an emphasis on informative and persuasive content? With these kinds of considerations in mind, we can leverage contained interactive techniques to help drive a more useful and meaningful web experience.
…interactive pieces that are “all sizzle, no steak” can end up interfering with those goals, and ultimately harm the bottom line for the website’s business owners.
As users of websites ourselves, we can pretty quickly sniff out ham-fisted attempts to impress us with fancy effects that fail to aid the purpose of our visit. There is usually a goal or intention for each website visit, so interactive pieces that are “all sizzle, no steak” can end up interfering with those goals, and ultimately harm the bottom line for the website’s business owners.
As web developers we’re regularly studying implementation news, blogs, and documents. We use the information gathered to make judgement calls about which technologies (especially new tech) to recommend. Despite emphasis in many guides towards using specific frameworks (React/Vue/Angular/etc) and a SPA context, there are many situations where a smaller and more contained build is beneficial, especially in the context of an Adobe Marketing Cloud site.
Although having many development path choices can seem a bit overwhelming at first, the diversity of implementation options is ultimately a blessing for our ability to provide specific, targeted and compelling content options that reach beyond plain text and images. It can be especially rewarding to help implement solutions that have not just a lot of visual appeal, but a compelling reason for existing in the first place. We can have our sizzle and our steak, and everyone can benefit in the end.